Google Ads

Search Engine Marketing

Google Ads

Google Ads is a type of web positioning through sponsored links in the Google search engine. This form of digital advertising is known as SEM (Search Engine Marketing) positioning, which is a strategy used in order to appear in the first results of Google through pay-per-click (PPC) campaigns. Grow website traffic, online sales, bookings, or mailing list signups with online ads that direct people to your website.

  • Increase website traffic

    One of the leading ways to drive more shoppers or traffic to your online store or website is by using Google Ads, formerly known as Google AdWords.

  • Rank at the top of Google's search results

    On average, ads that appear on the first page or above the search results get more clicks than ads that appear on other search results pages.

  • Campaign segmentation

    Campaign segmentation lead to substantial improvements in conversion rate, and save money by eradicating areas of wasted spend.

  • Measurement

    There are lots of metrics that can be measured at the keyword, advert, ad group and campaign level to indicate performance.

  • Increase in calls and sales

    Google Ads make the process of phoning your business or buying your product or service a lot easier for customers.

Why should I promote my website in Google Ads?

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Businesses earn an average of $2.00 in revenue for every $ 1.00 they invest in Google.

Google owns 71% of the Internet search market share.

Google has the largest display advertising network in the world.

Consumers exposed to banner ads are 155% more likely to search for specific brand and segment terms.

86%

86% of consumers use the Internet to find a product or service.

72%

72% of businesses that are promoted on Google end up increasing their initial budget.

70%

70% of promotions end in a call to the company resulting from a Google search.

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